a media outlook: cross-border strategic alliances

three reasons why strategic alliances between German and Turkish* players in the media branch will be essential for steady and sustainable growth.

*Turkey as one of the N-11 countries identified by Goldman Sachs investment bank as having a high potential: Turkey’s GDP becoming twice as much with US$ bn 965 in 2025.

>> download pdf (430kB): media-outlook-and-emerging-markets_de-tr-alliances_2008-12-18

Sources:

· Goldman Sachs – Global Economics Paper No: 153
http://www.chicagogsb.edu/alumni/clubs/pakistan/docs/next11dream-march%20%2707-goldmansachs.pdf

· PricewaterhouseCoopers – Global Entertainment and Media Outlook: 2008-2012
http://www.pwc.com/extweb/pwcpublications.nsf/docid/5AC172F2C9DED8F5852570210044EEA7?opendocument&vendor=none&WT.ac=TICE-EMOutlook

· Dogan Yayin Holding – Annual Report 2007/

http://www.dmg.com.tr/_UserFiles/File/Download/Eng/DYHING2007.pdf

· Int. Telecommunication Union – World Information Society Report 2007
http://www.itu.int/osg/spu/publications/worldinformationsociety/2007/report.html